• We transform sales organizations from selling to

    Co-Creating Value

  • Watch our Tedx Talk on the future of sales

    The Story

    Watch the video
  • Read our book on the future of sales and how to get there.

    The Book

    Learn more
  • Play the game on how to co-create value with customers.

    The Game

    Learn more
  • Listen how some other companies are co-creating

    The Cases

    Watch the Video


Overview of our services

01. Sales 2020 Workshops

01. Sales 2020 Workshops

We provide workshops showing the future of sales in order to create awareness among sales people and their managers for the need for change.

02. Sales Roadmap Workshops

02. Sales Roadmap Workshops

We provide workshops to help executives to design sales organization of the future and design the roadmap to implement it.

03. Sales Process Innovation Workshops

03. Sales Process Innovation Workshops

We provide a series of workshops helping organizations to redesign their sales process, using Design Thinking, into a set of added value services.

04. Co-Creation Training Workshops

04. Co-Creation Training Workshops

We provide workshops based on a serious business game training sales people on the skills needed to co-create value with customers.


Some of our references

BNP Paribas Fortis


What people say

Peter Roulandt

Head of Commercial Coordination & Program Management / AG Insurance

Thanks to Sales Cubes’ approach on Job Crafting our sales managers got useful ideas to make their job more engaging and fulfilling. Sales Cubes approach managed to let them see their job in a new way – as a flexible set of building blocks, rather than a fixed list of duties and tasks.

Hans Huyghe

Managing Director / Planting / Tetterode

In the fast changing graphic communication world, Sales Cubes helped us to redefine our added value in the chain we can offer as distributor.

Vincent Jorritsma

Manager Market Activation SME / Essent

Salescubes helped with minimal time investment to align and focus our Account management team. Practical instruments and people focus where the key elements for this successful transformation.

The Team

Regis Lemmens, Phd:

Regis Lemmens, Phd:

Régis Lemmens is a consultant, author and teacher on the topic of sales and sales management. He is a fellow at Cranfield University in the UK and a he lectures on sales and sales management at the Tias Business School in the Netherlands.

Javier Marcos,  Phd:

Javier Marcos, Phd:

Javier Marcos is a senior lecturer in Sales Management at the Centre for Strategic Marketing and Sales at Cranfield School of Management and an independent consultant. His main areas of expertise are Selling and Sales Management, Organizational Learning and Organizational Development. He emphasises the blend of leading edge research with innovative training methodologies in the delivery of his programmes and the design of consulting and sales coaching assignments.

Tom Vanderbiesen:

Tom Vanderbiesen:

Tom Vanderbiesen is a consultant and author on the topic of customer profitability and finance.

Heli Saarelainen:

Heli Saarelainen:

Heli Saarelainen is a consultant specialised in change management and co-creation. She is the owner of Co-Create.fi.